Discover opportunities, generate concepts.
We follow a state-gate process for product development.
CONCEPT
FEASIBILITY
Select technical and business viable concepts.
DEVELOPMENT
Develop new products through iterative design-build-test steps.
VALIDATION
Low Rate Initial Production (LRIP) to validate the value proposition.
LAUNCH
Introduce new product to market. Start full scale production and sales operations.
![](https://launch-bay.com/wp-content/uploads/2018/10/approach-bg1.jpg)
We maximize efficiency and reduce costs overall through:
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Lean execution
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Flexible teaming arrangements
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Lower capital investments via better use of excess manufacturing capability